Download a PowerPoint here about how to avoid hiring the wrong remodeler — and how to hire the right remodeler.

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Word-of-Mouth Referrals Nearly half of all projects signed by a contractor are the result of client referrals. An additional 22 percent of jobs are the result of word-of-mouth. These are your best sources for leads.

Word-Of-Mouth Referrals:

• Relatives
• Friends
• Neighbors
• Business Colleagues
• Lenders
• Architects/Designers
• Real Estate Agents
• Suppliers
• Subcontractors

Other sources include:

• NARI of Idaho
• Find a Professional
• The local NARI chapter in your area.
• The Find a Pro section of this Web site.
• Job site signs: Pay particular attention to homes with signs of their contracting company on their lawn. Is the site clean? Are tools and materials being handled in a responsible manner? Are there dust covers over the owner’s belongings to protect them?
• Local Media Attention: Look for articles about local remodelers. Also check out local home improvement columns in the newspaper and radio talk shows in your area-they can be a great source for finding a qualified, personable contractor.
• Direct Mail: Some contractors will send direct mail to homeowners within a few blocks of a current job. Call and ask the homeowner if you could tour the project with the contractor.
• Seminars: Attend local seminars on home improvement topics. Some firms host free seminars on how to choose a remodeler and other interesting remodeling topics. Check your local newspaper community news section for information.
• Home Shows: This is a somewhat tricky place to interview contractors since they will be surrounded by other consumers. However, this is a great place to gather information about companies and to make an initial contact with the contractors.

Contractors share the short list of questions they are usually asked by homeowners and offer a list of questions they recommend you ask.

You would think that launching an entire remodeling project would spark a truck load of questions from wary homeowners who have heard the horror stories surrounding the world of remodeling. Surprisingly, though, contractor members of the National Association of the Remodeling Industry (NARI) admit they aren’t asked enough questions!

“Timing and money are about the extent of the questions we hear,” says John Stanforth of John Stanforth Construction, a member of the Miami Valley NARI Chapter in Ohio. “During an interview with a homeowner when homeowners should be asking about my credentials and verifying my business practices all I hear is: when can you start? when will it be finished? and how much will it cost?”

These simply aren’t enough. Yes, timing may be “everything” in comedy, but that certainly isn’t the case when it comes to remodeling. If you are going to have a successful remodeling project, you need to learn the right questions to ask and how to ask them.

When a group of NARI contractors were asked what questions homeowners asked most frequently, the group unanimously agreed that their most popular queries were:

• When can you start?
• When will you be finished?
• What time will you knock on my door each morning?
• What time will you quit for the day?
• Are you going to work everyday?
• Can you finish before (insert any major holiday or significant family event)?
• How much will it cost per square foot?

Unfortunately, these are not the type of questions that are going to tell you much about a particular contractor.

“While a reasonable timetable is important,” says Stanforth, “it shouldn’t be the primary focus of an interview or a job – neither should budget. Homeowners should be focusing on trust and quality. If you find someone who is reputable and trustworthy, the budget and timeline will fall into place.”

He recommends homeowners start by asking questions about a company’s business practices and experience in a similar type of project. If you decide you want to hire a particular contractor, then you can discuss when he or she can start, what time he or she can knock on your door each morning and when you will have your home to yourselves again. These are all items that can be discussed at a pre-construction meeting.

Here are some questions NARI members recommend you ask before signing a remodeling contract:

• How long have you been in business?
• Who will be assigned as project supervisor for the job?
• Who will be working on the project? Are they employees or subcontractors?
• Does your company carry workers compensation and liability insurance? (Always verify this information by calling the agency. A copy of an insurance certificate does not let you know if the policy is still current. Even if the certificate has an expiration date. you cannot tell if the insurance has been canceled by either party. If licensing is required in your state also ask if the contractor is licensed and call to verify compliance with the law. Not all states offer or require licensing. Check with your local or state government agencies.)
• What is your approach to a project such as this?
• How many projects like mine have you completed in the past year?
• May I have a list of reference from those projects?
• May I have a list of business referrals or suppliers?
• What percentage of your business is repeat or referral business?
• Are you a member of a national trade association?
• Have you or your employees been certified in remodeling or had any special training or education, such as earning a Certified Remodeler (CR), Certified Remodeler Specialist (CRS) or Certified Lead Carpenter (CLC) designation?

It’s also important to realize that sometimes it’s not the answers you get that are significant, but what you don’t get. Asking the right questions is not enough. You need to pay attention to your instincts and to what information is missing.

Unlike your accountant or stock broker, your remodeler will be a part of your daily life and available for some on-the-job education. He or she will be privy to your personal life, more so than your doctor or lawyer. Your contractor will know how you look early in the morning and how well-behaved your dog is. It makes sense that you should take some time to carefully select this person and make sure that it is someone you can ask questions of.

Once you do find that person, you can get down to asking the more interesting questions like: What exactly is a sleeper and a cricket? What do alligators have to do with painting? And what do aprons have to do with remodeling?

Remodeling can be a fun experience. You get to create your dream room or home and learn a little about design and building along the way. All you need to do is ask questions. Questions that, according to NARI members, remodelers don’t feel that are getting enough of. So tap into your curiosity and ask away.